Focus on the Family was looking to build on the success of The Truth Project, which we had worked on previously, with a new teen focused series based on much of the same materials. We brought together some of our youngest thinkers to flesh out a campaign that would be both relevant to the audience, while remaining 'true' to the ultimate message. We built the campaign based around a minimal design utilizing black and white photography, simple text, but with bold shapes of color to draw interest to various topics, defining each unique section with it's own color scheme and icon.